If you are interested in making money working with brands you need to know How to Get Noticed by Brands on Instagram. I am sharing 8 things you should do today to get noticed by brands you want to work with.
How to Get Noticed by Brands on Instagram
I'm Cristy, I have built a six figure business called Happy Family Blog. Hopefully you already follow me. If not please follow me I am @HappyFamilyBlog on all channels including Instagram. I've worked with hundreds of brands. Some of my favorites Target, Disney, Heinz who owns like half of the products in my cabinet, Club Med, Dunkin Donuts, because my life runs on Dunkin', and so many other brands.
I have an MBA in international business, and I'm also a marketing coach for small businesses. Today I am sharing ways for How to Get Noticed by Brands on Instagram. I use Instagram to connect with lots of brands I work with.
Know Your Audience
You job to is know your audience so that you can serve them best. Know what their challenges are. Our job as content creators is to solve problems for our audience. Instagram gives us insights that allow us to get to know our audience.
- Top locations
- Age Ranges
- Most Active Times
Instagram gives you this information for three types of accounts:
- Accounts Reached
- Accounts Engaged
- Total Followers
Create Quality Content
At least once a month you should go into your content and look at your content insights. Sort them by Reach for the Last Year, Saves and Shares. This will tell you the type of content your audience wants to see.
Your goal as a content creator is to create quality content. Don't try and be anyone else. Your content should reflect you and not anyone else. Learn your style that includes photos, caption and how you engage. Embrace the skill that you have. Skip the stock photos and create your own photos since when you work with brands you will have to create photos for them. It is a skill that takes practice.
Grow an Engaged Following
Your number of followers is that just a vanity metric. Engagement rate are far more important than the number of followers you have. You never want someone to follow you who will never engage with your content. The Instagram algorithm shares your content with more accounts when it sees that people are engaging with the content.
Work with Brands
Show brands that you enjoy working with brans by working with brands. Even if it is just for product only it is a great way to build your resume.
The only rule is to stay Authentic to yourself and your brand. It is easy to fall for working with the wrong brand when you get an offer. As a content creator your word is everything do not break it by being inauthentic.
Talk about your Favorite Brands and Tag them
Or if you are creating organic content (content that you are not paid to create) tag brands that you use and love.
Connect with the Brands You Want to Work with
Sending a Direct Message is a great way to connect with brands you want to work with. But, remember the goal is to get a contact that you can talk to via email, not in your DMs.
Engage with Creators in Your Niche
No one will support you like another creator because they understand the importance of engaging in your content.
Cristy's Brand Partnership MasterClass
If you want to learn more about working with Brands I would like to invite you to my Brand Partnership MasterClass
This MasterClass is right for you if:
- You want to PITCH BRANDS you love
- You want land BRAND PARTNERSHIPS
- You want to MAKE MONEY with brands
Sign up here
Brand Partnership Membership
I also offer a membership on Brand Partnerships. In the membership you get a new training every month on everything from pitching to getting paid. And you get access to me to answer all your questions.